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Google’s week marked a consolidation of power across every layer of its AI stack. The unveiling of the new Ironwood chip, a $32 billion acquisition clearance, and record infrastructure plans across Europe and the Pacific signalled Google’s intentions to own AI production from silicon to software to sustainability. Will it be enough of an edge against Nvidia and OpenAI? Wall Street isn’t that sure…
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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